Customization to an unprecedented level… We’ve seen hundreds of watch modification programmes appearing recently – mostly on Rolex watches. Most of the time, it is limited to a black coating on the case/bracelet or a different dial. Sometimes, customization can go a few steps further, with heritage-inspired watches based on modern models – see for instance Tempus Machina or Les Artisans de Genève. And just like in the car industry, some have decided to go very, very far in terms of modifications. This what we have today, with simply the first Rolex Tourbillon watch – or at least, the first Rolex watch modified to be fitted with a tourbillon – thanks to Label Noir. Disclaimer No, it isn’t April 1st. This watch exists in the real world and can even be purchased. On the other hand, it has nothing to do with an official Rolex watch, except the base used before the modification. Will this watch be approved by Rolex? No, absolutely zero doubt about it. The world of Rolex watches is fu...